Information at the heart of everything we do as humans. We generate it, we consume it, we share it and we sell it. The careful managing of information is therefore the key to success in business. An introduction to information dissemination in a business provides a solid overview of the role of information dissemination. It gives guidelines on collecting the right information to the right people to support the firms. ' strategic objectives and "oil" the everyday operations of the business. Oilman 1978, defined dissemination of information is the active and targeted distribution of information or intervention via determined channels using planned strategies to a specific public or audience.Dissemination is a formal planned process with the intent of spreading knowledge and enhance the integration of the evidence, information, intervention or combinations of these into routine practice. Information dissemination has been characterized as a necessary and sufficient antecedent of adoption and implementation of organisational policies (Dilman, 1978).
Before assessing the various approaches used to disseminate information, it is worth revisiting the reasons for disseminating information. There are usually good reasons why organisations decide to disseminate information. These reasons are not necessarily independent of one another but can nonetheless be categorized to emphasis the motivation of an organization when initiating dissemination. The reasons are usually to increase the value of one or more of the following attributes of the enterprise shareholders. The following among others are the reasons for information dissemination in organisations.Information is often disseminated in order to educate, explain or promote a concept, process or principle. For example, technical specifications explaining system capabilities, instruction about alternatives to avoid congested transport routes and guidelines for the completion of work in order to ensure consistent appearance of project deliverable are all ways in which information is disseminated to generally encourage recipients to comply with a procedure in the belief of organizational or enterprise improvements.
To Enhance the Response of Customers: Sometimes information is disseminated solely in the hope it will cause some feedback that might require further information to be generated or be used to validate something.Examples include advertising, questionnaires, market surveys frequently asked question list and testimonials.
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